UNSW
Details
UNSW (University of New South Wales)'s research faculty was an outlier in the UNSW site, having not been updated in many years and lacking the visual application of their new design system. Compounding this issue, 7 other research-adjacent sites had been created that needed to be retro-fitted into the main site. UNSW partnered with Merkle to:
Create a new IA, combining all sites
Redesign the full research faculty section
Create new components to be ingested into their design system
Test with industry-facing users to validate the efficacy of the design solution
Details
UNSW (University of New South Wales)'s research faculty was an outlier in the UNSW site, having not been updated in many years and lacking the visual application of their new design system. Compounding this issue, 7 other research-adjacent sites had been created that needed to be retro-fitted into the main site. UNSW partnered with Merkle to:
Create a new IA, combining all sites
Redesign the full research faculty section
Create new components to be ingested into their design system
Test with industry-facing users to validate the efficacy of the design solution
Details
UNSW (University of New South Wales)'s research faculty was an outlier in the UNSW site, having not been updated in many years and lacking the visual application of their new design system. Compounding this issue, 7 other research-adjacent sites had been created that needed to be retro-fitted into the main site. UNSW partnered with Merkle to:
Create a new IA, combining all sites
Redesign the full research faculty section
Create new components to be ingested into their design system
Test with industry-facing users to validate the efficacy of the design solution
A New IA based on customer needs
UNSW’s research faculty’s IA was strained from years of internal-facing thinking, causing 7 other satellite sites to be built independently.
Our goal was to bring these satellite sites back into the main nav and to reposition the content to be industry-facing.
Through user interviews with industry participants & card sorting exercises we were able to realign the IA to appeal to this audience. We also worked in collaboration with UNSW to identify, cut and rework content on the other sites in order to bring them into the main nav. The result was a concise navigation that presented UNSW as an industry partner while also catering to the needs of UNSW’s internal teams.
A New IA based on customer needs
UNSW’s research faculty’s IA was strained from years of internal-facing thinking, causing 7 other satellite sites to be built independently.
Our goal was to bring these satellite sites back into the main nav and to reposition the content to be industry-facing.
Through user interviews with industry participants & card sorting exercises we were able to realign the IA to appeal to this audience. We also worked in collaboration with UNSW to identify, cut and rework content on the other sites in order to bring them into the main nav. The result was a concise navigation that presented UNSW as an industry partner while also catering to the needs of UNSW’s internal teams.
A New IA based on customer needs
UNSW’s research faculty’s IA was strained from years of internal-facing thinking, causing 7 other satellite sites to be built independently.
Our goal was to bring these satellite sites back into the main nav and to reposition the content to be industry-facing.
Through user interviews with industry participants & card sorting exercises we were able to realign the IA to appeal to this audience. We also worked in collaboration with UNSW to identify, cut and rework content on the other sites in order to bring them into the main nav. The result was a concise navigation that presented UNSW as an industry partner while also catering to the needs of UNSW’s internal teams.
My Role
As the Design Lead on this project, this role included:
Helping the client to ‘sell in’ the new vision for the site
Assisting the client in convincing their teams to support the design solutions
Managing the client relationship
Managing the team to create high quality outputs
Conducting user interviews and testing
Collating and creating a new IA
Developing high-fidelity designs
Identifying and realising new scope opportunities
Due to my relationship with key clients, we were able to extend the scope significantly and have built an ongoing pipeline of work with UNSW.
As the Experience Lead on this project, I:
Set the experience direction & vision
Collaborated with stakeholders to champion
the design solutionsWorked with MYOB to define and
set up a blended team modelCollaborated with team members to create
cohesive and innovative solutionsMentored team members to achieve
their best resultsWorked with the team and MYOB to
set up ways of working and processesIdeated and designed experience concepts
Conducted & synthesised user testing sessions