Cameron Richards

Work

Contact

Funlab

Details

For more than two decades, Funlab’s business has been the business of fun.

Their brands (Strike bowling, Holey Moley, Archie brothers + more) have mastered the experience in the physical space and were looking to bring that same care, craft and experience into the digital world.

Merkle were chosen to partner over a 18 month period to reinvent their digital ecosystem. The programme was composed of 18 initiatives covering both experience and development.

With a 35+ person team (8 of them designers) we set out to transform their digital ecosystem into something modern and ‘best in class’.

Details

For more than two decades, Funlab’s business has been the business of fun.

Merkle were chosen to partner over a 18 month period to reinvent their digital ecosystem. The programme was composed of 18 initiatives covering both experience and development.

With a 35+ person team (8 of them designers) we set out to transform their digital ecosystem into something modern and ‘best in class’.

Details

For more than two decades, Funlab’s business has been the business of fun.

Merkle were chosen to partner over a 18 month period to reinvent their digital ecosystem. The programme was composed of 18 initiatives covering both experience and development.

With a 35+ person team (8 of them designers) we set out to transform their digital ecosystem into something modern and ‘best in class’.

Strategic roadmapping

As part of the inception of the project Merkle worked in collaboration with Funlab to create the strategic roadmap for engagement.

In my role I facilitated the creation of the roadmap through workshops and artefacts such as:

Experience principles
Goal mapping
Transformation maps

This work formed the foundation of the 18 month programme of work and through this collaborative approach we were able to set an ambitious programme for all parties.

My Role

As the Design Lead, my role was to represent, maintain and expand key client relationships, champion the creativity and craft of the work, create the strategic roadmap and lead the design team to success.

During the project I was responsible for:  

Leading the output of a team of 8 designers
Establishing the pathway between design and dev ops
Being the chief client contact for Design
Pushing the team to think outside the box and pursue more daring design options
Facilitating collaboration between traditional silos within the teams to ensure cohesive and workable ideation that exceeded client expectations
Motivating juniors and coaching them to success